Jeff Palmer
About
Jeff Palmer, MAL, attained his Class 'A' over 25 years ago and has held leadership positions in China, Hawaii, Ontario and British Columbia. As the Director of Golf at the Lora Bay Club, Jeff hosted the 2007 World Telus Skins Game and the 2008 and 2009 Nationwide Tour/Wayne Gretzky Celebrity Pro-Am. He also served as the Director of Golf at the Sheshan International Golf Club and hosted the 2010 and 2011 HSBC-WGC Championship. Jeff currently serves as the General Manager at Highland Pacific Golf in Victoria, BC.
A life long learner, Mr. Palmer continually strives to attain knowledge and seeks personal growth. In 2022 Jeff earned his Master's of Arts in Leadership (MAL) from Royal Roads University where he researched the impacts that golf can have on mental health and wrote about finding purpose within organizations. In 2021 Mr. Palmer formed 'Mood Swing Golf' and held the first Mood Swing Golf Invitational aimed at raising awareness for mental health in Victoria. To date Mood Swing Golf has raised over $50, 000 donated to the Canadian Mental Health Association-Victoria. These funds have been used to support CMHA-Victoria's Head Strong Summit which is an annual, full day mental health youth camp for high school students in Victoria. In 2024 Mr. Palmer furthered his purposeful work by raising funds for multiple community organizations through events at Highland Pacific Golf. These events raised funds for Llalmba Canada, Island Prostate Center, Golf for Cancer, Vasculitis Foundation Canada, Vancouver Island Children's Foundation and CMHA-Victoria. Jeff is currently serves as Vice Presidet for the NGCOA -BC Chapter and is the President of the British Columbia Golf Marketing Alliance.
Jeff Palmer is a husband to his wife Karin, father to his 14-year old son, Mack, and still loves to play golf despite not yet finding the perfect putter.