Jean-François Richard
About
Dr. Jean-François Richard is a Class A PGA of Canada professional dedicated to helping golfers play their best through knowledge, clarity, and purpose. With over 30 years of experience in sport science, teaching and coaching, JF blends research insight with practical expertise.
A two-time national award winner (PGA of Canada Ben Kern Coach of the Year - 2024 and George Knudson Teacher of the Year - 2023), JF has also served as a Golf NB Provincial Junior Coach from 2022–2025. His holistic and very personable teaching approach integrates sport science principles and sound teaching practices helping players of all skill levels build confidence, consistency, performance and a lasting love for the game!
Avec plus de 30 ans d’expérience en sciences du sport, enseignement et coaching, Jean-François propose une approche personnalisée et réfléchie axée sur la progression, la confiance et le plaisir au jeu.
Lauréat de plusieurs distinctions — dont Entraîneur de l’année Ben Kern (2024) et Enseignant de l’année George Knudson (2023) de la PGA du Canada — Jean-François accompagne des golfeurs de tous âges et niveaux. En combinant divers principes de la science du sport et d’une pédagogie adaptée, JF accompagne la personne apprenante à bâtir un jeu durable, consistant et épanouissant.
L’amélioration de notre jeu débute par une meilleure compréhension! ?
Training and education
Ph.D. - Kinesiology (Université Laval)
Certified Kinesiologist
PGA of Canada Class A (Teaching and Coaching specialisations)
Titleist Performance Institute-Level 3
Scott Cowx Certified Levels 1 and 2
Sportsbox AI – Level 1
Flowcode (Performance Psychology) – Level 1
Boditrak Certified – Levels 1 and 2
National Coaching Certification Program/PGA of Canada – Learning Facilitator
Author of 50+ research publications (teaching, learning and sport performance)
Awards and Accolades
2024 PGA of Canada - Ben Kern Coach of the Year
2024 PGA of Atlantic Canada – Coach of the Year
2023 PGA of Canada – George Knudson Teacher of the Year
2023 PGA of Atlantic Canada – Teacher of the Year
Select publications:
Richard, J.-F. (2023). Golf coaching wisdom: Practical lessons, insights and stories from the protege of the legendary John Jacobs: A comment. International Journal of Sports Science and Coaching.
Griffin, L.L. & Richard, J.-F. (2023). Chapter 8: Games based approach as a constructivist model of games teaching. London, UK: Routledge
Richard, J.-F. & Iancu, H.-D. (2022). Golf Skill Assessment During Early-Stage Junior Development: Practices, Pitfalls and Future Perspectives. International Journal of Golf Science, Volume 10, Issue 1 2022(10 (1)).
Richard, J.-F. (2020). The Importance of Process-Related Assessment of Golf Skills in Early-Stage Junior Development. The Titleist Performance Institute.
Instagram : jfrgolf