Strategic Plan: Values, Vision & Mission

MISSION
We provide expertise through training and education to support, promote, and develop our members in achieving excellence through a successful career in the golf industry.

VISION
To be the world-leading association of golf professionals, revered for our contributions to the sport and business of golf.

VALUES
Diversity & Inclusion
Excellence
Innovative  
Integrity
Accountability
Pride

HOW WE GET THERE

MEMBER DEVELOPMENT & GROWTH  Leading-edge training and education, giving members the opportunity to excel in all golf industry career pathways.

ORGANIZATIONAL STRUCTURE  An organizational structure that provides equal and consistent services, improved efficiencies, and a united stance across the country.

LEADERSHIP & GOVERNANCE  Organizational and operational excellence is the foundation to our success.

BRAND AWARENESS  Elevate the PGA of Canada brand as a premier association to members, stakeholders, and the public.