Haggar Golf and The Bay Team up with the Canadian PGA

Haggar Golf and The Bay Team up with the Canadian PGA

Haggar Golf and The Bay Team up with the Canadian PGA

ACTON, ON (June 8, 2009) - The Bay and Haggar Golf have teamed up with the Canadian PGA for the 2009 launch of Haggar Cool 18 Series Collection, the latest Haggar clothing line for Men. On June 13th and 20th, 2009, flagship Bay stores will open their doors to golf enthusiasts across the country to showcase its newest Haggar men’s golf clothing line with the help of local Canadian PGA Professionals who will provide golf tips on an artificial putting green.

“We’re thrilled to announce this special launch event across the country with Canadian PGA Professionals to show off our impressive line – Cool 18,” said Brian Main, Director of Sales for Haggar Canada.

The event will run for two consecutive Saturdays in June for two hours (1:00 - 3:00PM) in the afternoon where Bay customers can come in to listen to a complimentary clinic and receive fundamental tips on how to improve their game from a Canadian PGA Professional.

“Everyone needs to work on their game, regardless of their skill level, so why not take advantage of the offer to receive complimentary tips from the best in the business,” stated Lindon Garron, President of the Canadian PGA. “The Canadian PGA is very excited to be an integral part of this event at The Bay with Haggar Golf and we know this audience will thoroughly enjoy their experience working with a Canadian PGA Professional.”

In addition, if Bay customers present their HBC rewards card from June 8th to June 21st at any cash desk when making a Haggar purchase, they will be automatically entered to win a trip to Augusta Georgia 2010.

National Grand Prize includes:

- Roundtrip air for two on a private plane

- Badges for the 2010 event in Augusta, Georgia

- Hospitality access

- Custom Augusta, Georgia gift for two

Below is a list of participating Bay Stores involved in the program on June 13th & June 20th:

Montreal Main (QC)
Pointe Claire (QC)
Downtown Toronto (ON)
Sherway Gardens (ON)
Bayshore – Ottawa (ON)
Polo Park – Winnipeg (MB)
Market Mall – (AB)
West Edmonton Mall (AB)
Downtown Vancouver (BC)
Langley (BC)

About the Canadian PGA:

Established in 1911, the Canadian Professional Golfers' Association is a non-profit association comprised of approximately 3,500 golf professionals across the country with a mandate to promote and advance the game of golf, serving the needs of both its membership and the golf public through professional and junior golf development programs and high-calibre competitive events. The National Office is located in Acton, Ontario with nine Zone Offices across the country. For more information, visit www.cpga.com
 
About Hudson’s Bay Company:

The Hudson's Bay Company, the Canadian retail entity of Hudson's Bay Trading Company (HBTC), is Canada's largest diversified general merchandise retailer. Founded in 1670, The Hudson's Bay Company operates The Bay, a major department store, Zellers, a mass merchandise format, Home Outfitters, a kitchen, bed and bath specialty store, and value-priced Fields stores. With more than 600 retail outlets and over 60,000 associates in Canada, The Hudson's Bay Company banners provide Canadians with stylish, quality merchandise at great value and with a dedicated focus on exceeding customer expectations.

The Hudson's Bay Trading Company (HBTC) is a leading North American retailer with key banners spanning Canada and the United States. HBTC's Canadian retail entity, The Hudson's Bay Company, operates The Bay, a major department store, Zellers, a mass merchandise format, Home Outfitters, a kitchen, bed and bath specialty store, and value-priced Fields stores. In the US, HBTC's banners include Lord & Taylor, an upscale specialty retailer with 47 stores in nine states and Creative Design Studios, the design and manufacturing division that creates branded collections for customers throughout North America and internationally. www.hbc.ca

About Haggar:

Founded in 1926, Haggar Clothing Co. is the maker and marketer of Haggar branded casual and dress apparel for men. Since its beginnings, the Haggar Clothing Company has grown from a simple manufacturer of men's fine apparel into one of the most recognized brands in the market, with Haggar casual pants, dress pants and suit separates - and an extensive licensing program offering head-to-toe dressing options for style-conscious men of all ages and professions. Haggar has a long history of innovation and technology in the apparel industry, with pioneering roles in developing wrinkle-free fabrics, polyester knits, suit separates and comfort waist pants. For more information visit the Haggar website at http://www.haggarcanada.com.  


For More Information:

John MacKinnon
Field Marketing Manager
Haggar Canada Co.
t. 416-652-3777 x.2263
john.mackinnon@haggarcanada.com
 
Jeff Dykeman
Canadian PGA
Manager of Business Development
519-853-5450 (x232)
jeff@cpga.com
 
Erica Duffy
Canadian PGA
Communications Coordinator
519-853-5450
erica@cpga.com