Shannon Herschbach
Shannon Herschbach (pronounced hirsh-back) is a recognized private club sales and marketing expert and educator. She has over two decades of senior-level experience in membership, event, and hospitality brand leadership, and has been recognized by BoardRoom Magazine as ‘One of the Most Influential Women in the Private Club Industry.’ Prior to forming Pipeline, Shannon led the worldwide sales and marketing efforts for over 325 golf properties and private country clubs.
About Pipeline Agency
Together, Shannon and Mike Phelps founded Pipeline, a specialized brand marketing agency focused on helping clubs look better, sound better and connect better. They brought CRM to the club industry, introducing the first club-specific CRM in 2009, and pioneered a revolutionary New Member Onboarding software platform that was voted Best New Product by BoardRoom in 2019. Since then, they’ve continued to develop innovative solutions to help address the branding, marketing and communications needs of some of the world’s most iconic clubs and membership communities. More information is available at www.pipelineagency.com
About Pipeline Agency
Together, Shannon and Mike Phelps founded Pipeline, a specialized brand marketing agency focused on helping clubs look better, sound better and connect better. They brought CRM to the club industry, introducing the first club-specific CRM in 2009, and pioneered a revolutionary New Member Onboarding software platform that was voted Best New Product by BoardRoom in 2019. Since then, they’ve continued to develop innovative solutions to help address the branding, marketing and communications needs of some of the world’s most iconic clubs and membership communities. More information is available at www.pipelineagency.com