Katie Lebel

Dr. Katie Lebel | Assistant Professor
Gordon S. Lang School of Business and Economics | University of Guelph

Dr. Lebel is a sports business professor at the University of Guelph’s Lang School of Business. Her research examines the evolving sport business landscape with a focus on gender equity, sport fandom, marketing, and communications. Her current work is exploring opportunities for innovative disruption in sport and the development of a new sport business model with projects related to next gen sport fans, women's sport fans, and sport retail.