Grace Athanas-Linden

As a Strategist for Sports Innovation Lab, Grace provides strategic guidance and growth plans to stakeholders spanning the industry, including brands, leagues, teams, and tech companies. She leads projects from conception to delivery: from designing and conducting research on fan and consumer behavior, to developing strategic recommendations, to ultimately delivering custom client presentations and writing comprehensive industry reports. Her work evinces a deep expertise in a wide range of industry topics, particularly from golf fandom to the US soccer market. She is passionate about gender equity and is a leader in conducting women's sports research within Sports Innovation Lab.

Prior to joining Sports Innovation Lab, Grace worked for the Sport Industry Research Center and the Center for Sport, Peace, and Society while receiving her M.S. in Sport Business from Temple University.