Education & PAT Schedule

Name

Excelling the Customer Journey and Rebooting Your Business

Type

Webinar

Schedule

April 28, 2020 1:30:00 PM

Registration Deadline

April 28, 2020

# Registered

42

Derek Murray will cover his experience of the customer journey and excelling in customer service - a pivotal reality that PGA professionals must specialize in the new normal after COVID-19. Price is becoming less and less relevant when delivery the experience in fact customers will happily pay more io they feel they are being treated differently and valued.

Derek will also cover key areas that business leaders can look at during this pandemic to reset their business and potential opportunities and areas of growth.

Derek Murray is one of the World’s leading independent experts on golf club technology and the true art of custom fitting and club making.

He is Owner of his family run business, ForeGolf, which is based at The Long Game Academy, Killeen Castle, Dunsany, County Meath in Ireland.

Caption

Derek Murray

Qualifications/Positions/Awards:

Qualified Class A Master Club-Fitter and Clubmaker.

Ping Gold Putter Awarded for Outstanding Contribution to Golf.

GCA Irish Clubmaker of the Year 2005.

GCA European Clubmaker of the Year 2007.

GCA Award of Excellence 2008.

GCA World Clubmaker of the Year 2010.

European Tour Qualified & Experienced Club-Fitter/Equipment Advisor.

KBS Golf Shafts - Advisory Board Member – (2010 – 2017).

The PGA of Canada’s Technical Advisory Panel – (2015 – Present).

Equipment Editor - Golf Digest Ireland (2006 - 2015).

Equipment Technical Advisor – Irish Golfer Magazine. (2015 - 2018).

Equipment & Technology Consultant – Golf World Magazine/Bauer Media UK. (2015 - Present).

SFA - Highly Commended Outstanding Small Business of the year 2013.

Member of The Irish National Guild of Master Craftsmen.

Volunteer Coach & Committee member of Naas AFC Underage Football Club and holds a UEFA D Coaching Licence.

International Host & East/West Range Co-Ordinator for the inaugural Drive Chip & Putt junior golf initiative held at The Augusta National Golf Club held ahead of The Masters Tournament (2013, 2014 & 2015).

Honorary Life Member - Old Head of Kinsale Golf Links & Killeen Castle.

Throughout his career Derek has worked on ball flight and club solutions with Masters winner Ian Woosnam, Multiple Major winner Padraig Harrington, Open Champion 2011 and Ryder Cup Captain, Darren Clarke, US Open winner Michael Campbell, Open Champion 2019 Shane Lowry, the late, great Seve Ballesteros and numerous PGA Tour, European Tour, Web.Com Tour & Challenge Tour professionals including, Sergio Garcia, Gary Murphy, Irish Olympian - Seamus Power, Thomas Aitken and Raphael Jacquelin.

He has also been assigned by several player management companies to help advise their Tour Players on contractual arrangements regarding equipment suitability ahead of potential moves by the professional tour player from one brand to another.

He is working full time with PGA Tour player and former Irish Olympian, Seamus Power as an advisor on his equipment setup and club specifications.

Derek’s unique and very specialized skill set has also been retained by the PGA of Canada as an equipment fitting project consultant where he is being assigned to help design, develop and deliver a new equipment fitting program for their PGA members. He has completed the revamp of the Year 1 exam, facilitation and grading system and developing Year 2 & 3.

He has also recently joined the PGA of Canada’s Technical Advisory Panel.

Designed and developed an exclusive, brand agnostic club fitting system and in-house club-fitting program for The Augusta National GC, Georgia, USA & provides ongoing current information on equipment technology and industry insights.

Derek was involved and provided input while holding the position of East & West Range Co-Ordinator during the inaugural Junior Golf initiative, Drive, Chip & Putt Junior golf challenge during The Masters.

He has been retained by Fortune 50 Company, UPS as a Sports Ambassador. He will attend specific UPS customer events around the world along with fellow UPS Ambassadors and Tour Professionals, Lee Westwood & Louis Oosthuizen where he will deliver a bespoke customer club fitting experience.

Joined the UPS hosting team and hosted dinner and drinks reception for 20 UPS guests in the Royal & Ancient Clubhouse in St. Andrews along with Major winner Ian Wosnam and Open Champion golfer Paul Lawrie followed by golf on The Old Course and Kingsbarns.

Derek and ForeGolf recently featured on a UPS - Ultimate Access TV piece where Golfing World TV went “back-stage” at ForeGolf HQ and took a peek behind the now famous golf club making curtain: https://www.youtube.com/watch?v=r1Qoh351pNU

Derek designed and delivered a very successful and specially tailored BMW 7- Series Customer Experiential and Customer Engagement program for BMW in Ireland.

Derek has a multi-branded travelling fitting kit which allows him to attend events, golf days and private golf clubs around the world and provide advice and his expertise on the best equipment to suit every style of golfer. A cloud-based system connects the fitting session to the workshop in Ireland where the client can then order from the recommended clubs at the end of the session. The custom clubs are then hand built in the tour spec workshop in Ireland and shipped directly by UPS to the individual client a few days after the event.

ForeGolf recently partnered with YouTube as a Partner Publisher to create a very specific and specialized “fitting experts view” of new golf equipment and will upload new product reviews and industry product insights bi-monthly on the YouTube platform.

ForeGolf

The Long Game Academy

Killeen Castle

Dunsany

County Meath

Ireland

www.foregolf.ie

YouTube: https://www.youtube.com/foregolfie

FaceBook: www.facebook.com/foregolfcustom/

Twitter: @Foregolfcustom

Instagram: foregolfcustom