Matchplay Golf Marketing

Connect with your golfers through Matchplay’s Customized Online Golf Shop Deck: Simple, cost-effective solution for reaching customers in challenging climate

The challenge is clear—you’ve got a golf shop filled with products ordered before the pandemic, and have limited ability to get them to customers. How does your shop react if the government allows golf to return, but keeps golf shops and clubhouses closed, perhaps for the remainder of the year? How will you get your merchandise in the hands of members and golfers if they can’t enter your shop?

Working with some of Canada’s top PGA of Canada professionals, Matchplay Golf Marketing, Canada’s leading marketing and communications firm for public and private golf operations, has devised an easy-to-use and cost-effective customized e-commerce solution for both public and private golf shops. This e-commerce application, that works in both a mobile and desktop environment, will allow you to get your products in the hands of your customers.

To order either e-commerce solution and find out more about the offerings, go to pgaofcanada.matchplaygolfmarketing.com.

Matchplay’s Digital Pro Shop allows you to:

Inexpensively present a professional e-commerce solution and excellent user experience for your club with branding and key messaging.
Customized URL for your shop: www.onlinegolfshop.ca/CLUBNAMEHERE
Easily integrate your existing merchandise the shop and manage that inventory.
Receive notifications of every sale.
Take orders using a member number or through credit card.
Set delivery options specific to your preferences (shipping, curbside pickup, on the first tee, outside pro shop).

Key features:

Customized for golf

Most e-commerce solutions are aimed at a single transactional model based on ordering and shipping product. Matchplay’s Digital Golf Shop is designed specifically for the golf club, allowing customers to charge to a member number or through a credit card.

Created for your shop

In this time of uncertainty, many shops have inventory ordered prior to the pandemic. Matchplay’s solution will allow you to get that merchandise online and in the hands of your members as golf returns in the weeks or months to come. Want curbside delivery? Offer items purchased from your shop on the first tee? Whatever your teams decide is safest and provides the best solution for your members can be offered, and you can adapt the site as circumstances dictate. As well, you’ll receive a customized URL for your shop as part of your hosting package.

Solution for public or private clubs

If you’re a public course, our solution will provide a transaction model using a credit card. For private clubs, your members will be able to input their member number and have purchases placed on their account.

Simple to use, easy to manage—for now and months to come

Your shop staff can readily learn to populate your online site, updating it as needed or Matchplay can assist in setting up the shop for an additional fee. The site can also be utilized in a post-Covid world, repurposing it for seasonal sales, promotions, etc. on an ongoing basis making it a valuable tool for your shop going forward.

Pay now—or pay later

Matchplay recognizes many clubs could be struggling now. With that in mind, we’ll allow your club to pay now if you wish, or defer payment until the end of June.

One-time fee

The Digital Golf Shop has a one-time customization fee of $800 if the shop wants to populate the site with product, or a $1300 for Matchplay to input up to 50 items from your shop into your site. The initial fee covers hosting; from this point forward, the additional annual hosting cost is $350.

Quick setup—start selling now

Matchplay can have you up and running in days. Start selling to your customers now. Cost overview:
Par Package: $800

Online golf shop template
Customized landing page for your club
Includes club logo, club colours
Customized introductory letter
Customized shipping, tax, payment options
Setup of all product categories
Includes a video and written tutorial on how to setup products for your site
First year of hosting is included (each additional extra year hosting $350)

Birdie Package: $1300

Includes all of the Par Package elements
Matchplay will set up the first 50 products on your site. You’ll be ready to go from the start
Additional products can be added at $10 per product.